Sponsored Stories is a new form of advertising on Facebook. The idea of Facebook with the Sponsored Stories is to be able to use the status content of a user to promote brands, sites, places and shops. The product is offered to companies that have groups or profiles on Facebook and for a fee, they will have access to this new form of advertising. The options for users can vary and depends on what the company wants, it may invite users to join a group or give in a “Like” and add a profile.
The operation is simple. Suppose for example I have a clothing brand named “GizmosHub” and a client of mine put in their status “Shopping at GizmosHub”. If I’m using the Sponsored Stories on Facebook and I have my profile page or group, all of the friends of my client will see the same message “Shopping at GizmosHub” with a link to my profile or group, in the column of news, at the right of the page.
Facebook thus draws the attention of people using the contents of their friends. In this case, how can we not trust that there is good items in GizmosHub when a friend in Facebook is writing about it?
To better understand the concept, look at this example of Starbucks, the coffee chain. Jessica’s update states that she signed in twice at Starbucks today:
The Sponsored Story, would appear in the column news of Jessica’s friends.